Maxim Arkush. FinTech sales, in the language of the desk.
I train Hebrew-speaking and Russian-speaking sales teams. Retention, VIP and department-building in brokerage, FinTech and crypto, from Limassol. More than ten years in regulated markets, including CySEC. AMM Service Ltd is that operating record, offered to another floor.
Figures on this site are from roles I held. They are not a guarantee that the next desk will print the same multiple.
2020–present
Regulated brokerage
Limassol / Israel · CySEC
Head of Customer Relations, previously Retention Manager
International retention and customer relations across Israel and Europe.
Desk scaled to 18+ people. Core operations moved without a break in service.
Monthly commission from $350K to $1.1M average, peak $1.45M. About $13M+ a year from retention and VIP.
Active clients 4,500 to 10,000+. Lifetime 8 to 13 months. LTV about +60%. Referrals 30 to 170 a month.
Churn held near 20% in a high-volatility equity market.
Led the team that secured #1 Broker in Europe on TradingView.
2017–2020
Crypto hedge fund
Israel · crypto hedge fund
Head of Sales, VIP clients and capital management
VIP and investor relationships for cryptocurrency portfolios, $32M AUM.
HNW and whale clients, tickets from $150K. Team of 4 senior sales specialists.
Sales scripts and retention built for a volatile crypto market.
The fund ceased operations in 2020.
2012–2017
Forex brokerage
Israel
Head of Retention
Retention department built from the ground up.
Recruiting, training and management of retention teams.
CRM-driven KPIs and reactivation of dormant accounts.
2011–2012
Sales desk
Israel
Senior Sales Manager
Team of 7 sales agents.
Quarterly revenue targets exceeded, consistently.
Languages
RussianNative
HebrewFluent
EnglishAdvanced
How a training runs
01
Read the book
Lifetime, churn, who the VIPs are, and which language the desk sells in.
02
Set the desk
Roles, KPIs and the few routines that change retention.
03
Train the floor
In Hebrew, Russian, or both. Scripts on the conversations your clients already have.
04
Leave it running
Managers can coach it. The numbers are visible. The desk does not depend on one closer.